CEPSA EVERYDAY RACE

Concept Website for Cepsa Global Pitch

Cepsa was one of many sponsors of the Formula1 competition. So there wasn’t a lot that could be done on behalf of the brand.
We thought then, that the most interesting thing would be to show what people normally can’t see on TV.
The idea was to have a reporter, broadcasting live from inside the Cepsa team during all the championship,
so that users would learn and enjoy what’s behind the scenes of such a competition.

I worked with the creative team at DDB on the main concept idea from scratch,
and then I was responsible of all the art direction and design of the website.

Agency: DDB Madrid | February 2014

- Advertising, Web Design, Art Direction -

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